SEO Marketing

Get your website noticed by search engines.

 

What is SEO Marketing.

When you have a website designed by 'Tailor Made Website' we naturally optimise your webpage and its content to be 'Search Engine Friendly', giving you the best possible chance of a 'First Page' ranking in search engine results.

However, Search Engine Optimisation (SEO) is the more complicated process of improving the chances of your website gaining a very high ranking in search engines, such as Google, Yahoo, Bing, etc., via the 'natural' or 'un-paid' search results.

In general, the higher on the page a website appears in the search results list, the more visitors it will receive from the search engine's users.

SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific search results.

As an Marketing Strategy, SEO considers how search engines work, what people tend to search for relative to your business, the actual search items typed into search engines and which search engines are preferred by their targeted audience.

Optimising your website will involve editing its content and HTML coding to both increase its relevance to specific 'keywords' and to remove barriers to the indexing activities of search engines.

The acronym "SEOs" can refer to "Search Engine Optimisers," a term adopted by the industry who carry out optimisation projects on behalf of clients.

Because effective SEO can will often require changes to the HTML source code of your website and it's content, SEO should be incorporated into website development and design.

The term 'Search Engine Friendly' is used to describe website design, menus, content management systems, images, videos, shopping carts, and other elements that have been optimised to maximise search engine exposure.

Another class of techniques, known as 'black hat SEO', 'search engine poisoning', or 'spamdexing', uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines.

Search engines specifically look for sites that employ these techniques in order to 'remove' them from their listings.

'Tailor Made Website' can undertake SEO Marketing for your website as part of an on-going marketing campaign. Please contact for more specific information and free quotation.


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